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Beauty: Less But Better

Less but better beauty trends focus on minimalist and sustainable approaches to beauty, emphasizing natural beauty, self-care, and conscious consumption. Here are some examples of less but better beauty trends: 

  • Clean Beauty: Clean beauty refers to products that are made with non-toxic and natural ingredients, avoiding harmful chemicals such as parabens, sulfates, and phthalates. This trend encourages using products that are good for both your skin and the environment. 
  • Natural Makeup: Natural makeup aims to enhance your features rather than covering them up. It involves using lightweight and breathable products that provide a fresh and subtle look. The focus is on achieving a healthy and radiant complexion with minimal use of products. 
  • Skinimalism: Skinimalism is a trend that promotes embracing your natural skin and simplifying your skincare routine. It emphasizes the use of fewer products and focuses on maintaining healthy skin through proper cleansing, moisturizing, and protecting from the sun. 
  • Multi-purpose Products: To reduce waste and simplify routines, multi-purpose products have gained popularity. These products serve multiple functions, such as a tinted moisturizer that also acts as a sunscreen or a lip and cheek stain that can be used as a blush. They help streamline your beauty regimen and reduce the number of products you need. 
  • DIY Beauty:  DIY (Do It Yourself) beauty has become a popular trend as people seek to control the ingredients they use and reduce packaging waste. Making your own beauty products allows you to customize formulas to suit your specific needs and preferences. 
  • Sustainable Packaging: With increasing awareness about environmental issues, sustainable packaging is gaining momentum in the beauty industry. Brands are opting for eco-friendly materials, recyclable packaging, and reducing excess packaging to minimize their environmental impact. 
  • Inner Beauty Focus: This trend emphasizes self-care, mental well-being, and adopting a holistic approach to beauty. It encourages practices like meditation, mindfulness, and self-reflection to enhance overall beauty from within. 


Remember, these trends are not about conforming to a specific standard but rather finding what works best for you and aligns with your values. It's important to embrace your unique features and make choices that make you feel confident and comfortable.

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